smart computer use?

There is currently an easy way to exploit Google duplicate site content handling using proxy sites. There are also ways to defend against the Google proxy exploit if you feel the need to implement preventative measures into your website(s) or need to fix an issue already affecting your site.

From the article at SiteProNews.com, written by Sophie White:

There is a current and active way to knock a website out of Google’s search engine results. It’s simple and effective. This information is already in the public domain and the more people that know about it, the more likelihood there is that Google will do something about it. This article will tell you how it works, how to get a website knocked out of the search engine rankings, but most importantly, how to defend your own website from having it happen to you.

If anything, this is just a latest example of the ongoing evolution of search engine technology. There will always be exploits for ranking site and and un-ranking sites on various search engines. The good news is that the people behind the search engines are always working on their algorithms to ensure that exploits do not have a major impact on natural and organic search results.

Talk about an ongoing battle.

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